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The Challenge:
Lighting the Fire—Fast
Asado Libre launched as an authentic Argentinian grill in the heart of Barcelona. The food? Unforgettable. The vibe? Magnetic. The problem? Not enough people knew it existed.
The brand needed to:
- Fill tables—immediately
- Build buzz with local foodie creators
- Turn online curiosity into real-life foot traffic
- Create a snowball effect of UGC, FOMO, and virality
Orchidea was brought in with one mission: go from zero to packed in one week.
The Objectives
- Launch a rapid-fire influencer and UGC campaign
- Generate mass visibility and TikTok-driven virality within 72 hours
- Encourage authentic content creation by creators and early guests
- Drive weekday and weekend bookings from local audiences
The Strategy
We engineered a content blitz strategy—a high-intensity, short-lead influencer rollout with UGC as the fuel.
Phase 1: The 48-Hour Takeover
We invited a curated list of Barcelona-based TikTokers, lifestyle foodies, and micro creators to exclusive tastings over a single weekend.
🎥 Each creator received a brief—but no script
🍷 Free rein to capture the grill, the plating, the vibe
🔥 No staged setups—just natural, mouthwatering storytelling
Phase 2: Ride the Wave with UGC
The minute content started rolling in, we:
- Reposted, stitched, and boosted high-performing creator clips
- Optimized Instagram highlights and pinned reels
- Engaged with every tag, comment, and story to fuel TikTok’s algorithm
Simultaneously, we ran hyper-local hashtags to reach surrounding neighborhoods and foodie communities.
Creative Highlights
- 🔥 Reels: “This Argentinian steak spot in BCN is unreal”
- 🥩 TikToks with sizzling ASMR and grill transitions
- 👀 “Come with me to the restaurant everyone’s talking about” POVs
- 🧡 “First bite” close-up edits with viral sound overlays
- 📍 Hashtag use: #BCNfoodie, #barcelonarestaurants, #asadolibre
The Impact
With bold strategy and authentic content, Orchidea helped Asado Libre become an overnight favorite in Barcelona’s food scene. No gimmicks. Just great food, the right creators, and a content engine built on momentum.
The campaign didn’t just fill tables. It created a waiting list, a reputation, and a loyal following—all in less than a week.
Because when the food is fire and the content is real, virality is just a few swipes away.
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