.svg)
The Challenge:
Translating Taste into Aesthetic Reach
La Sagrada BCN offers a beautifully curated Spanish-Mediterranean experience in the heart of Barcelona. Known for its thoughtful plating and modern ambiance, the brand needed to:
- Reflect its premium in-person experience online
- Develop a cohesive, visually elevated Instagram presence
- Grow awareness among both locals and international tourists
- Introduce influencer marketing without losing elegance or exclusivity
La Sagrada partnered with Orchidea to build a content ecosystem as polished as its plating.
The Objectives
- Professionalize La Sagrada’s Instagram content strategy and execution
- Increase reach and engagement through premium video + photo content
- Onboard lifestyle and food influencers aligned with a high-end identity
- Support bookings through subtle but effective digital discovery
The Strategy
We took a bespoke approach to digital storytelling—balancing luxury with warmth, curation with approachability.
Phase 1: Build the Visual Identity
We developed a monthly content system featuring:
📸 In-restaurant shoots (plating, interiors, staff, guest experiences)
🎞 Voiceover reels narrating the story behind each dish
🎨 A soft, cohesive feed aesthetic to match the brand’s tone
📅 A curated content calendar designed around reservation peaks and menu updates
The brand voice? Sophisticated, slow-paced, and visually indulgent.
Phase 2: Curated Collaborations
We handpicked Barcelona-based creators from the travel, lifestyle, and gourmet niches—people whose audiences matched La Sagrada’s clientele.
- Intimate tasting reels filmed in soft natural light
- “Come dine with me in BCN” TikToks
- Creator quotes repurposed into branded stories and captions
Creative Highlights
- 🍷 Reels featuring wine pairings narrated by staff sommeliers
- 🌅 Ambient “golden hour” interior walkthroughs
- 📸 Carousel posts of multi-course tasting menus
- 🎙 Creator-led “Why I’d come back to La Sagrada” voiceovers
- 🥂 Branded templates for special nights (New Year’s, Sant Jordi, private bookings)
The Impact
Orchidea helped La Sagrada BCN establish a visual identity that felt as intentional as its cuisine. With elegance, consistency, and curated collaborations, the restaurant’s social presence now reflects the high-touch dining experience it offers in person.
For La Sagrada, social media is no longer just a channel. It’s a digital extension of the dining room—every post, a plated story.
Because in premium hospitality, how you show up online is part of the service.
.avif)
.svg)
