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The Challenge:
Turning Science-Backed Wellness into Digital Discovery
Holigos is a wellness brand committed to digestive health—offering microbiome-friendly solutions designed to improve daily life. While the product was rooted in science and natural efficacy, its digital presence didn’t reflect its potential.
The company came to Orchidea with a clear need:
- Build a stronger online presence to reach health-conscious consumers
- Drive awareness for a category still growing in public understanding
- Position Holigos as both a trusted wellness solution and a thought leader in gut health
Increase website traffic, product discovery, and conversion
The Objectives
- Optimize Holigos’ digital touchpoints to support traffic and conversions
- Strengthen SEO performance and organic visibility
- Create educational content to build trust with new audiences
- Launch and optimize a targeted paid media campaign across search and social
- Increase brand engagement through social media content that connects
The Strategy
We focused on a full-funnel approach—from awareness to conversion—driven by audience insights and performance data.
Phase 1: Opportunity Mapping
We started with a full digital audit: website structure, keyword rankings, audience intent, and competitor landscape.
🔍 Identified long-tail keyword opportunities related to “gut health,” “microbiome,” and “natural IBS remedies”
👤 Segmented audiences by wellness interest, digestive concerns, and purchase behavior
🎯 Developed a messaging matrix that aligned product benefits with user pain points
Phase 2: Content + Conversion Engine
We rebuilt Holigos’ digital strategy with education and credibility at its core.
- Refreshed on-site copy for clarity, empathy, and SEO
- Created an editorial calendar of blog posts, guides, and infographics on digestive wellness
- Integrated conversion-oriented design blocks across key product pages
- Built CTAs and lead magnets that aligned with real search intent
Creative Highlights
- 🧬 SEO-rich blog series: “Understanding the Gut-Brain Connection”
- 📊 Infographic: “The Hidden Signs of Microbiome Imbalance”
- 🛒 Landing page optimization with science-backed benefit callouts
- 📱 Instagram mini-educational campaigns: “3 Signs Your Gut Needs Support”
- 🎯 Google Ads & Meta campaigns targeting “natural gut health,” “prebiotic supplement,” and similar buyer intents
The Impact
Orchidea helped Holigos turn their science-backed product into a high-performing digital brand. Through a blend of education, performance marketing, and design strategy, we connected their value with the audience that needed it most.
The result? Not just traffic—but trust, conversions, and community.
Because in wellness, the path to better health starts with being found—and understood.
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