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The Challenge:
A Brand With Fans, But Not Full Funnels
DB Journey had built a cult following—stylish, functional travel gear backed by snowboarding pros and creative nomads. But in 2024, they needed to:
- Scale paid advertising profitably across key EU markets
- Reduce customer acquisition cost while increasing ROAS
- Tap into lifestyle communities in Germany, Spain, and the Nordics
- Boost online sales and LTV through full-funnel campaign structure
That’s when they partnered with Orchidea to take their paid media strategy and digital brand experience to the next level.
The Objectives
- Launch a pan-European paid ads campaign across Meta, Google, and TikTok
- Introduce DB Journey to new audiences with creator-powered ads
- Improve CAC and grow ROAS in mature markets
- Boost conversion rates with optimized landing experiences
- Support product drops, bundles, and brand moments with reactive creative
The Strategy
We executed a performance-first, content-smart approach to paid campaigns, integrated with organic creative and local influencer activations.
Phase 1: Funnel Build + Market Prioritization
We ran a digital audit and broke the campaign into key tiers:
- Awareness: Lifestyle creatives (TikTok + Reels) showing real use cases
- Consideration: Review-style content, carousels, and “pack with me” walkthroughs
- Conversion: Retargeting ads with urgency, bundles, and localized CTAs
Markets targeted: 🇩🇪 Germany, 🇪🇸 Spain, 🇸🇪 Sweden, 🇳🇴 Norway, 🇫🇷 France
Phase 2: Creator-Powered Ads
We activated 16 paid creators across four regions, creating high-performing UGC-style ad sets optimized for Reels and TikTok. Assets included:
🎒 “Weekend Trip Bag Test”
🚄 “What I Packed for 3 Days in Berlin”
📦 Unboxings + Sound-based TikToks with zip clicks & roll noises
🌍 Geo-tagged content specific to EU cities
Phase 3: CRO & Creative Refresh
We paired performance data with UX enhancements:
- Built modular landing pages optimized for campaign themes
- Ran A/B testing on copy + visuals
- Refreshed ad creative weekly to beat fatigue
Creative Highlights
- 🎥 TikTok/Reels: POV travel days featuring DB Journey bags
- 📦 Google Display: Static ads showcasing bestsellers & bundles
- 🔁 “Bag Selector Quiz” lead-gen funnel (Meta + email sync)
- 💼 Meta Reels: Lifestyle reviews from creators + travel photographers
- 🎯 DPA ads with dynamic product retargeting
The Impact
From backpacks to bundles, Orchidea helped DB Journey transform content into conversions. With a strategic mix of UGC, paid media, and landing page CRO, we didn’t just reach new audiences—we moved them.
The result? More orders. Better margins. And a lifestyle brand ready to scale into 2025 with momentum in every market.
Because when your bag looks this good, the ads should too.
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