The Objectives

• Launch a full-funnel short-form video strategy on TikTok and Instagram
• Elevate the brand’s content style to match its bold, flavorful offering
• Grow followers, engagement, and UGC organically
• Convert digital buzz into foot traffic and reservations

The Strategy

We crafted a holistic video system that blended food porn, behind-the-scenes access, and creator-style storytelling.

Phase 1: Shoot. Slice. Share.

Every two weeks, we filmed dynamic footage in the restaurant—highlighting the food, the team, and the culture.

🎥 Close-up menu walkthroughs

🔥 “BBQ secrets” reels with pitmaster moments

🎤 Personality-led content featuring chefs and servers

🎯 Captions designed for hook-first scroll stops

Each shoot generated 6–8 content pieces, structured into a high-conversion content calendar across platforms.

Phase 2: Make TikTok Our Test Kitchen

We launched a TikTok-specific strategy focused on native trends and user behavior. Lo-fi visuals, trending sounds, and first-person storytelling made the content feel personal, not promotional.

• “POV: You walk into a real Texas BBQ in Spain”
• Satisfying slice edits and meat ASMR
• Recipe content mixed with in-house humor

We also mapped comment trends and engaged with viewers to boost algorithmic reach.

Creative Highlights

• 🔥 Reels: “Brisket so tender it breaks the fork”
• 🍖 TikToks using trending SFX + slow-mo slicing
• 📽 Lo-fi staff interviews: “What we’re smoking today”
• 🧄 Ingredient breakdowns: spices, wood chips, marinade tips
• 🎯 Hook-led captions: “You’ve never had BBQ like this in Europe”

The Impact

By treating content like craft, Orchidea helped The Ranch Smokehouse become more than a BBQ joint—it became a social destination.

Through high-impact visuals and personality-led edits, we didn’t just showcase food—we built an authentic digital brand, one post at a time.

And for food lovers in Spain, The Ranch is no longer just where you eat BBQ. It’s where you see it, crave it, and scroll it first.

‍

Instagram 

TikTok