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The Challenge:
Launching a Bold Brand with a Southern Crunch
Cajun BCN brought a new kind of heat to Barcelona—crispy, Southern-style fried chicken inspired by Louisiana street food culture. But they needed more than just flavor. They needed:
- A social-first launch strategy
- Content that captured their brand’s energy and soul
- Visibility among Gen Z foodies, American expats, and delivery-first diners
- A visual identity as spicy as the menu
That’s where Orchidea stepped in—serving up strategy, content, and creators.
The Objectives
- Launch Cajun BCN across TikTok and Instagram with maximum impact
- Build a recognizable visual brand identity for social channels
- Activate micro-influencers to spark local buzz and UGC
- Drive foot traffic, weekend lines, and delivery orders from the jump
The Strategy
We designed a content-rich, personality-driven launch focused on storytelling, visuals, and food hype.
Phase 1: The Look + The Hook
We established Cajun BCN’s social identity from scratch:
🎨 Grid design with punchy brand colors and textures
📸 Weekly shoots—menu shots, customer POVs, behind-the-scenes
🎬 Reels and TikToks featuring “first bites”, staff intros, and trending audio overlays
The tone? Bold, playful, Southern-fried fun with Barcelona edge.
Phase 2: The People’s Chicken
We hand-selected local foodies, student creators, and lifestyle influencers to kick off our micro-campaigns. Deliveries were filmed, reactions were real, and spicy chicken became the hottest content in town.
🔥 Unboxings and ASMR crunch edits
📍 Influencer-led visits to the shop
📲 Reposts + Stories featuring community UGC
Creative Highlights
- 🍗 “First Bite” reaction reels—eyes wide, lips on fire
- 🎞 POV-style TikToks walking into Cajun BCN for the first time
- 🤳 On-brand lo-fi edits with hot sauce splashes and crunch SFX
- 🚲 Delivery TikToks: “You’re not ready for this chicken…”
- 🎙 Quick reviews: “It’s giving Nashville…but better”
The Impact
From zero followers to cult favorite in under two months, Cajun BCN became more than just a restaurant—it became a social obsession.
With a flavor-packed feed, influencer energy, and crispy content, Orchidea helped turn followers into fans, and fans into customers. No gimmicks. Just good food, great content, and a feed you could almost taste.
Because in 2024, fried chicken doesn’t just belong in the kitchen. It belongs on your For You Page.
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